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Title: Women in Technology Project: Building Tomorrow's STEM Workforce
Url: http://www.womenintech.com
Creator: Andrews, Christine L.
Mecum, Sharon
Wilkins, Leslie
Publisher: Women in Technology Project
Description: Hawaii's Women in Technology Program has demonstrated to local employers and unions how simple marketing strategies greatly enhance the number of qualified female applicants organizations can draw. This paper looks at the ways engineering and construction corporations typically market their job openings and the correspondingly low rate of female applicants who respond. We will then demonstrate increases in female applicants when organizations employ marketing strategies targeted directly to women for non-traditional occupation employment. Finally, we will provide a list of proven techniques to help corporations market construction and engineering jobs and apprenticeship programs to women.
LC Classification: Bibliography. Library science. Information resources (General) -- Subject bibliography -- Education -- Special topics, A-Z -- Engineering education
Science -- Science (General) -- Women in science. Women scientists
Technology -- Technology (General) -- Women in technology
GEM Subject: Science -- Engineering
Vocational Education -- Trade and industrial
Resource Type: Collection
Reference Material
Instructional Material
Instructional Material -- Instructor Guide/Manual
Format: Document -- HTML
Audience: Educator
Education Level: High School
Higher Education
Higher Education -- Undergraduate (Lower Division)
Higher Education -- Undergraduate (Upper Division)
Higher Education -- Technical Education (Upper Division)
Higher Education -- Technical Education (Lower Division)
Vocational/Professional Development Education
Language: English
Rights: Maui Economic Development Board, Inc.
Access Rights: Free access
Full Image
Source Type: ATE Center
Source: National Center for Manufacturing Education
Full Record Views: 18
Resource URL Clicks: 32
Cumulative Rating: NOT YET RATED
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