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View Resource New York Times Lesson Plan: Brain Brands

Why do those holiday cookies and candies -- placed conveniently at child height at the cash register -- get you drooling and entice you to fill your cart with unintended purchases? It might be neuromarketing at work. In this thought-provoking activity, created by Georgia Scurletis and Briget Anderson and offered through the _New York Times_ LearningNetwork, students (grades 6 - 12) are challenged...

View Resource Introduction to Psychology

Psychology is a vast and complex area of inquiry, and students entering the field may be confounded by the number of subfields within the discipline. Professor Russell A. Dewey of Georgia Southern University has created this fine online introductory textbook that covers everything from states of consciousness to social psychology. The online text includes sixteen chapters, and each chapter...

View Resource SPSS Tutorial for Multiple Comparisons

Authored by Laura Little of the University of Washington, this tutorial exposes students to conducting multiple comparisons in SPSS. This html based tutorial provides extensive screen shots and an example data set. Topics covered in the tutorial include: one way ANOVA, preplanned contrasts, Bonferroni, Post Hoc Tukey's HSD, and Scheffe's multiple contrasts. This is a great example of how to use...

View Resource Bootstrapping

Created by David Howell of the University of Vermont, this lesson describes bootstrapping in the context of a statistics class for psychology students. Howell uses more than simple textual descriptions to illustrate the concept. Instead, the author takes screen shots from various different software programs to show how these theories work in a more practical way. The site is structured in such a...

View Resource Construct Validity in Psychological Tests

Validation of psychological tests has not yet been adequately conceptualized, as the APA Committee on Psychological Tests learned when it undertook (1950-54) to specify what qualities should be investigated before a test is published. In order to make coherent recommendations the Committee found it necessary to distinguish four types of validity, established by different types of research and...

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