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Title: New York Times Lesson Plan: Brain Brands
Url: http://learning.blogs.nytimes.com/2003/10/28/brain-brands/
Creator: Anderson, Bridget
Scurletis, Georgia
Publisher: New York Times Company
Description: Why do those holiday cookies and candies -- placed conveniently at child height at the cash register -- get you drooling and entice you to fill your cart with unintended purchases? It might be neuromarketing at work. In this thought-provoking activity, created by Georgia Scurletis and Briget Anderson and offered through the _New York Times_ LearningNetwork, students (grades 6 - 12) are challenged to think about how branding and marketing may influence their taste more than their taste buds themselves. The lesson includes a reading of There's a Sucker Born in Every Medial Prefrontal Cortex, by Clive Thompson of the _New York Times_, and has complete instructions for a one-period lesson.
LC Classification: Education -- Theory and practice of education -- Teaching (Principles and practice) -- Lesson planning
Social sciences -- Commerce -- Business -- Marketing
Social sciences -- Commerce -- Business -- Marketing -- Social aspects. Social marketing
Social sciences -- Industries. Land use. Labor -- Industries. Land use. Labor -- Management. Industrial management -- Other, A-Z -- Brand name products. Business names
GEM Subject: Science
Science -- Technology
Science -- Ecology
Science -- General science
Social studies
Social studies -- Economics
Social studies -- Sociology
Social studies -- Human behavior
Social studies -- Psychology
Key Concept: Ecology -- Sociobiology
Health -- Psychology
Economics
Economics -- Chicago school
Economics -- Consumer goods
Economics -- Markets
Economics -- Purchasing power
Economics -- Resource markets
Key Concepts Complete: Yes
Date Issued: 2003-10-28
Resource Type: Instructional Materials
Lesson Plans
Reading Materials
Science Materials
Teaching Guides
Format: html
Audience: College/University Instructors
Higher Education
Secondary Education
Students
Teachers
Technical School First Cycle
Technical School Second Cycle
University First Cycle
University Second Cycle
Vocational Training
Language: English
Rights: The New York Times Company
Access Rights: Free access with registration
Date Of Record Release: 2008-09-15 16:02:10 (W3C-DTF)
Date Last Modified: 2010-06-22 15:31:21 (W3C-DTF)
Source: Scout Archives  Scout Archives
Full Record Views: 86
Resource URL Clicks: 7
Cumulative Rating: NOT YET RATED
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