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Title: AdCracker.com
Url: http://www.adcracker.com/index.htm
Creator: McNamara, Steven
Publisher: adcracker.com
Description: Created and maintained by Steve McNamara, marketing professional, AdCracker.com was built in order to "help creative creatures create" marketing campaigns and advertising concepts. This light-hearted Website offers helpful exercises and techniques to help creative professionals start thinking outside of the box. The site contains four main sections. AdBasics provides seven short "how tos" on the basics of creating a marketing scheme including "How to write a creative brief," "How to position a company, product or service," and "How to create and characterize a brand." While these lessons are deeply simplified, they do give a basic overview of these concepts. AdCreative offers some fun brainstorming techniques as well as tips for performing successful presentations. AdNauseam is a catch-all for short and miscellaneous pieces related to advertizing. Finally, IdeaMachine offers a no-nonsense, fast lesson on creating memorable ad copy.
LC Classification: Social sciences -- Commerce -- Business -- Advertising
Social sciences -- Commerce -- Business -- Advertising -- Awards
Social sciences -- Commerce -- Business -- Advertising -- Methods
Social sciences -- Commerce -- Business -- Advertising -- Study and teaching. Research
GEM Subject: Social studies
Social studies -- Economics
Vocational Education
Vocational Education -- Business
Social studies -- Human relations
Resource Type: Cases
Charts and Diagrams
Collection (DCMI Type Vocabulary)
Image (DCMI Type Vocabulary)
Instructional Materials
InteractiveResource (DCMI Type Vocabulary)
Reading Materials
StillImage (DCMI Type Vocabulary)
Text (DCMI Type Vocabulary)
Format: html
Audience: Continuous Formation
Professional Formation
Technical School First Cycle
Technical School Second Cycle
University First Cycle
Vocational Training
Language: English
Rights: Steven Lorin McNamara.
Access Rights: Free access
Source: Scout Archives
Full Record Views: 12
Resource URL Clicks: 3
Cumulative Rating: NOT YET RATED
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