Applied Math and Science Education Repository - Women in Technology Project: Building Tomorrow's STEM Workforce

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Title:

Women in Technology Project: Building Tomorrow's STEM Workforce

Url:

http://www.womenintech.com

Creator:

Andrews, Christine L.
Mecum, Sharon
Wilkins, Leslie

Publisher:

Women in Technology Project

Description: Hawaii's Women in Technology Program has demonstrated to local employers and unions how simple marketing strategies greatly enhance the number of qualified female applicants organizations can draw. This paper looks at the ways engineering and construction corporations typically market their job openings and the correspondingly low rate of female applicants who respond. We will then demonstrate increases in female applicants when organizations employ marketing strategies targeted directly to women for non-traditional occupation employment. Finally, we will provide a list of proven techniques to help corporations market construction and engineering jobs and apprenticeship programs to women.

LC Classification:

Bibliography. Library science. Information resources (General) -- Subject bibliography -- Education -- Special topics, A-Z -- Engineering education
Science -- Science (General) -- Women in science. Women scientists
Technology -- Technology (General) -- Women in technology

GEM Subject:

Science -- Engineering
Vocational Education -- Trade and industrial

Resource Type:

Collection
Reference Material
Instructional Material
Instructional Material -- Instructor Guide/Manual

Format:

Document -- HTML

Audience:

Educator
Learner

Education Level:

High School
Higher Education
Higher Education -- Undergraduate (Lower Division)
Higher Education -- Undergraduate (Upper Division)
Higher Education -- Technical Education (Upper Division)
Higher Education -- Technical Education (Lower Division)
Vocational/Professional Development Education

Language:

English

Rights:

Maui Economic Development Board, Inc.

Access Rights:

Free access

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Source Type:

ATE Center

Source:

National Center for Manufacturing Education

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