Why do those holiday cookies and candies -- placed conveniently at child height at the cash register -- get you drooling and entice you to fill your cart with unintended purchases? It might be neuromarketing at work. In...
Authored by Laura Little of the University of Washington, this tutorial exposes students to conducting multiple comparisons in SPSS. This html based tutorial provides extensive screen shots and an example data set. ...
Created by David Howell of the University of Vermont, this lesson describes bootstrapping in the context of a statistics class for psychology students. Howell uses more than simple textual descriptions to illustrate the...
Validation of psychological tests has not yet been adequately conceptualized, as the APA Committee on Psychological Tests learned when it undertook (1950-54) to specify what qualities should be investigated before a...
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