Lean Enterprise is a corporate philosophy and culture, having its focus on providing and increasing the value delivered to the customer. It pursues this goal through a continuous process of identifying and eliminating...
Professor John Hauser at MIT?s Sloan School of Management presents this online course as an ?introduction to the theory and application of marketing.? The course draws on the five C?s of marketing - Customer needs, ...
Created by the Cornell University Center for Hospitality Research and managed by Sage Publications, this e-journal provides ?applied research theories about important industry trends and timely topics in lodging, r...
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