VESTA Viticulture Course: VIN 271
This site, from the Viticulture and Enology Science and Technology Alliance, offers presentations and slides from the lectures of VIN 271 with Elizabeth Slater. VIN 271 contains 15 lectures: "Advertising," "Branding," "Budgets and Pricing," "Email Marketing," "Market Research," "Marketing Basics," "Packaging," "People," "Public Relations," "Sales," "Social Media," "Tasting Room," "Technology and Metrics, "The Essence of Busness," and "Website." These lectures range from 15 to 33 minutes each, and focus on issues marketing and sales of wine. Each topic includes a multimedia presentation of the lecture, with slides. Users must have Microsoft's Silverlight installed to view the presentations.
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