Professor John Hauser at MIT’s Sloan School of Management presents this online course as an “introduction to the theory and application of marketing.” The course draws on the five C’s of marketing - Customer needs,...

Why do those holiday cookies and candies -- placed conveniently at child height at the cash register -- get you drooling and entice you to fill your cart with unintended purchases? It might be neuromarketing at work. In...

For teachers and students of economics, Tutor2U, from the UK, provides "high quality learning resources and online community." Student resources include online forums about economics and study guides for academic...

This site, from the Viticulture and Enology Science and Technology Alliance, offers presentations and slides from the lectures of VIN 270, which deals with marketing in the wine industry. The lectures include such topics...